100BON, the brand

In French, the expression "sent-bon" refers to a pleasant, reassuring, everyday, easy-to-live-with, and natural scent. 100BON was born from this simple idea: smelling good to feel good.
This is the vision for our new perfumery.

100BON, a new perfumery

The essence of 100BON is to get to the heart of the matter: exceptional raw materials, carefully sourced from small producers who respect their land and ancestral know-how.

100BON is a generational label of local perfumery, without artifice, without pretense but with substance.

A democratic, leisure-time brand that is not embodied in a single face but in a true collective made up of perfumers, producers, and enthusiasts of fine perfume.

A brand that does not hesitate to open up the behind-the-scenes aspects of creation and manufacturing to share, tell stories, explain, and guide.

100BON is the advent of everyday fragrance that follows the perpetual movement of life, that gently embraces the mood of the day, that leaves more room for the fragrance than the bottle.

100BON, a perfumery without artifice

One single point

The natural, tailor-made, upcycled ingredient.

One style

Clean lines and simplicity. Less paper and packaging, but much more raw material in the bottle.

A single trend

Formulas that are in tune with the times, astonishing in their balance and harmony, which allow the ingredient to express itself.

One single ambition

To propose a new model that allows everyone to feel and experience quality on a daily basis.

100BON, a brand, a collective mode

Behind the ethical label 100BON lies a multidisciplinary collective that promotes spontaneous and shared creativity.

Around Christophe Bombana, a group of loyal perfumers

But also a hunter of essences, a team of designers and small producers passionate about natural raw materials.
Celine Ellena
Karine Vinchon
Amandine Galliano
Margaux Margaux Le Paih Guérin
Jean-Claude Ellena
Serge de Oliveira
Stéphane Piquart

100BON refutes the idea of ​​the “star” creator who knows everything and does everything, and prefers to bring together an alchemy of ideas and energies around a single project.

Born from a federative reflection, the horizontal organization where everyone participates in the creative process and the development of the label has become the signature of the 100BON workshop as much as its ethical and accessible perfumes which place the ingredient above all else, sustainable development is at the heart of everything.

Starting from the observation that almost all avant-garde movements were born from collectives, 100BON explores the terrain of democratizing a more “participatory”, more inclusive and more open, more accessible perfumery.

In the spirit of a Creative Lab, 100BON inaugurates a new creative era that is much more democratic and collective, where the key word is co-creation.

The co-creation of an affordable, clean perfumery that is beneficial to the body, mind and environment.

“The secret ingredient is always love”

Christophe Bombana