Collaborations

At Paradigme and 100BON , we share the same vision: a future where pleasure , simplicity and responsibility do not oppose each other but come together to create a more sustainable everyday life.

This collaboration embodies a natural encounter between high-end circular fashion and eco-designed perfumery, in an experience that is elegant, committed and above all integrated into everyday life.

Because we believe that a more sustainable lifestyle can also be beautiful , desirable , and easy to adopt.

Paradigme is first and foremost a platform designed to simplify the resale of quality clothing. The clothes we love to keep, the ones from top brands, that deserve better than to languish in a closet.
Their goal is to breathe new life into unwanted items, both by reselling them and by buying them secondhand—an economical and ecological solution. They help everyone consume more meaningfully , without unnecessary effort. At 100BON, we're shaking up the perfume industry with a more accessible approach, without compromising on quality, offering affordable and authentic niche fragrances . Just like secondhand clothing, our perfumes are refillable, reflecting both economic and environmental concerns.

Thanks to this partnership, every item of clothing you sell on Paradigme earns you a 100BON gift card valid for one year on their personal and home fragrance ranges. Simply get an estimate for your items via the dedicated platform , ship them free of charge via Mondial Relay or La Poste, and after their condition has been verified, you'll receive the gift card to use on 100BON.

Thus, thanks to Paradigme, your clothes are no longer forgotten, they go on to write a new story in another wardrobe, with someone who may have been waiting for them without knowing it.

And while your items find a new home, you have the opportunity to discover the world of 100BON, a sincere , natural and sustainable perfumery .

The Breathe in Paris routine by Susan Oubari is a pause in the middle of a busy day. A moment to breathe again, refocus, and rediscover inner peace. The feeling of a long walk in the forest and a deep sigh. A mist and a roll-on to scent yourself and experience the benefits, and a candle to offer a true break, a moment to breathe, to feel good, at home. A routine conceived by Susan Oubari , a pioneer and specialist in Breathwork, as well as a Reiki master and spiritual coach, to create an experience that is good for both body and mind.

At the heart of this range lies a synergy of 12 essential oils , carefully selected for their soothing and invigorating properties. Fresh, bright notes of Siberian Fir, Clary Sage, and Eucalyptus are perfect for opening the breath and creating a feeling of lightness. The heart brings softness and luminosity with Orange and Neroli , while the deeper base, with Sandalwood and Vetiver , grounds and balances the mind. Designed for complete rebalancing: mental, physical, and emotional.

The Breathe in Paris universe adapts to all your moments, according to your desires or needs. The spray instantly diffuses the synergy of essential oils into the air, onto your skin, or onto your clothes. A few sprays are all it takes to create a true bubble of well-being . The roll-on is ideal for busy days; it's easy to take everywhere, slips easily into your bag, and a few quick swipes on your wrists or behind your neck are enough to regain a little calm, focus, or simply breathe. The scented candle , when lit, transforms any room into a warm cocoon, a space where you can settle in comfortably and take the time to relax. The refill format extends the experience, in a container that minimizes waste and is economical.

This routine accompanies you throughout the day, anytime, anywhere. In the morning, the spray becomes a little ritual to start the day serenely with its fresh and light fragrance. While traveling or at the office, the roll-on is there to remind you to breathe, pause, and refocus. And in the evening, light the candle, settle into your sofa, close your eyes, and enjoy the fragrance. Treat yourself to a moment of well-being to gently end the day.

Breathe in Paris by Susan Oubari is a true routine for feeling good, an invitation to breathe and slow down . Each format, each essential oil, and each note has been designed to bring a moment of calm, a moment of lightness to the day. A simple and comforting way to reconnect with yourself and with nature.

The Véronika Loubry Parfum collection by 100BON is above all a story of heart and sincerity. These are perfumes that smell real and natural, and that tell the story of Véronika's life through the emotions and memories they evoke.
With 100BON , she shares the same values: natural ingredients, responsible manufacturing and a deep respect for nature .

All the perfumes are made in Grasse , the cradle of French perfumery. They are composed of up to 96% naturally derived ingredients, crafted according to the time-honored traditions of French haute parfumerie. They are also designed to accompany every moment of the day, whether it's a quiet morning or a special evening, and to create a truly unique olfactory signature that reflects your personality . These are perfumes you wear without a second thought, for the sheer pleasure of it, to feel good, and at peace with yourself.

"Musk & Cotton" It's the scent of comfort and tenderness, reminiscent of a soft and reassuring cocoon. She wanted to represent her role as a mother: a soothing blend of lavender , mint , and delicate flowers like rose and cotton blossom . At the base, musk and vanilla provide an enveloping warmth, like an embrace. The elegant and simple white bottle is refillable , true to the 100BON responsible ethos. It's the fragrance you wear when you want to feel calm and peaceful, as if enveloped in a pure, gentle cloud.

"Patchouli & Cashmere" is like a sunset, when warm colors pierce the clouds and anything seems possible. Patchouli brings strength and character, while vanilla softens the overall effect. It's a fragrance full of balance, between energy and strength, reflecting Véronika Loubry and her unwavering energy. A perfume inspired by her life and memories.

"Mandarin & Flax" It's like morning dew, the good cheer and freshness of a sunny day. It features notes of fresh and sparkling mandarin , softened by sweet orange and mint. Light , luminous , and positive , it's a fragrance that exudes joie de vivre, a feeling of freedom and energy that Véronika Loubry wanted to capture in her collection.

Each fragrance in her collection tells a story of emotion, memory, a moment in life . It's a simple and sincere way to reconnect with yourself , with what you feel, with what makes you feel good.

With 100BON , Véronika Loubry creates elegant, natural, and profoundly human pieces with genuine, touching stories, designed to make you feel good every day. They leave a pleasant and lasting feeling, discreetly accompanying our precious moments and memories.