The brand 100BON
Our Mission
At 100BON, we believe in a different way of experiencing perfume. A perfumery that is freer, more essential, closer to life.
In a world where the bottle and marketing often take precedence, we make a simple choice: to put all the value into the perfume itself.
Our Story
After a long career with the biggest beauty houses, Christophe Bombana felt the need to do things differently.
Get back to basics. Give perfume its rightful place.
Break away from a system where one often pays more for what surrounds the perfume than for the perfume itself.
In 2017, he created 100BON with a conviction: to offer sincere, committed, accessible and different perfumery.
A niche perfumery
Our fragrances are designed by master perfumers from the leading fragrance houses, in keeping with French expertise and the tradition of haute perfumery. We give them true creative freedom. Each one composes with their own sensibility, their own style, their own perspective.
Quality of materials, precision of formulas, richness of creations: nothing is left to chance. A perfume is not a standardized product; it is a signature, designed to last and stand out.
Header
Use this content to share information about your store and products.
Celine Ellena
Karine Vinchon
Amandine Galliano
Margaux Le Paih Guérin
Jean-Claude Ellena
Serge de Oliveira
Stéphane Piquart
An accessible fragrance house, at a fair price
We believe that perfume should not be reserved for a few.
Nor complicated. Nor intimidating.
We advocate for a perfumery that is simple in its approach, clear in its intention, and open to all.
To achieve this, we make a crucial choice: to concentrate value where it truly matters, in the perfume itself.
Less artifice. Less superfluous.
To return to the essential: the perfume.
Back to basics: showcasing natural ingredients
At 100BON, nature is not an argument.
It's a starting point.
Because natural ingredients are alive, rich, expressive.
They're what give perfume its depth and emotion.
Our guiding principles
The essential rather than the superfluous.
Substance rather than discourse.
Accuracy rather than appearance.
A simple, sincere, and essential perfumery.
Simplicity is the new luxury.
Christophe Bombana
