100BON, the brand
In French, the expression "sent-bon" (smells good) refers to a pleasant, comforting, everyday, easy-to-wear, and natural scent. 100BON was born from this simple idea: to smell good to feel good.
This is the vision of our new perfumery.
100BON, a new perfume house
The essence of 100BON is to get straight to the point: exceptional raw materials, carefully sourced from small producers who respect their land and ancestral know-how.
100BON is a generational label of local perfumery, without artifice, without pretension, but with substance.
100BON, a perfume house without artifice
One single point
The natural, tailor-made, upcycled ingredient.
One style
Purity and simplicity. Less paper and packaging, but much more raw material in the bottle.
A single trend
Contemporary formulas, astonishing in their balance and harmony, allowing the ingredient to express itself.
One single ambition
Propose a new model that enables everyone to sense and experience quality on a daily basis.
100BON, a brand, a collective approach
Behind the ethical label 100BON is a multidisciplinary collective that advocates spontaneous and shared creativity.
Around Christophe Bombana, a group of loyal perfumers
But also an essence hunter, a team of designers and small producers passionate about natural raw materials.
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Celine Ellena
Karine Vinchon
Amandine Galliano
Margaux Le Paih Guérin
Jean-Claude Ellena
Serge de Oliveira
Stéphane Piquart
100BON refutes the idea of the "star" creator who knows and does everything and prefers to bring together an alchemy of ideas and energies around a single project.
Stemming from a federative reflection, the horizontal organization where everyone participates in the creative process and the development of the brand has become the signature of the 100BON workshop, as much as its ethical and accessible perfumes that place the ingredient above all else, with sustainable development at its core.
Based on the observation that almost all avant-garde movements were born from collectives, 100BON explores the grounds for democratizing a more "participatory," more inclusive, more open, and more accessible perfumery.
In the spirit of a Creative Lab, 100BON inaugurates a new, much more democratic and collective creative era where co-creation is the watchword.
The co-creation of an affordable, clean perfumery that is beneficial to the body, mind, and environment.
