The story
Nature, sublimated
By creating 100 BON in 2018, Christophe Bombana launched, in his words , "the first natural and accessible perfumery that reconnects man to nature and therefore to himself" . Inexpensive formulas, with simple and refillable packaging, rely more on a very high percentage of natural raw materials and an aromachological approach than on advertisements and muses. He wanted to bring a new vision of perfume, "often perceived as too expensive, intrusive or associated with the luxury sector, which explains why only 1/3 of Europeans use it regularly" , he explains.