When 100BON was created, we wanted to create a new kind of perfumery heading for well-being.
An alternative perfumery that makes you feel good.
We work every day to find better alternatives to traditional materials. Here is a little sneak peek of what we use and why :
The ultimate model : our products are refillable. All of our products are refillable thanks to their detachable pumps. You can buy your refill in our shop, on our website 100BON.com or in the nearest refill station.
We have designed our products to be clean and safe. By applying a precautionary principle, we took off any potentially dangerous and useless substances for human and environment. Our products are guaranteed free of petrochimical, conservatives, artificial coloring, and more. But we guarantee our product to be made of natural ingredients such as wheat or beetroot alcohol, essentials oils, absolutes, resinoides, only natural ingredients.
So you can find allergens naturally present inside our natural ingredients. We explain this here.
The fair price
Only 1 person out of 3 frequently use perfume in France. Abroad, the percentage is even more lower: 20% in the USA and in the UK, and 1% in China. The explanation to this small percentage is always the same: the price.
After taking this into account, it became obvious that we wanted our brand to be affordable and accessible. Nevertheless we didn’t wanted to make concession over the quality of our products because the fragrances represent up to 45% of the cost of the product (65% for the 200 ml refills). For this we limited marketing expenses but also expenses related to packagings. As you can see: there is no ambassador or expensive marketing campaign at 100BON but we make sure to have a much more direct approach with the consumers because we truly want our brand to be authentic and simple.
Packagings are simple design and our bottle are the same for every perfume: this allows us to buy bigger volumes and at the end, to save money.
But then, why throwing up a bottle that we could reuse?
It seems like a trivial question but as strange as it could seems almost every brands have not set up a refillable system when the bottle is empty. We personally decided to set up a refillable system: at home or in a refill station. In this case, it is a way to save you 1/3 of the price.
The secret ingredient is always love !