“FRAGRANCES, LIKE WORDS, CONVEY A POWERFUL EMOTION…”

Jean Claude Ellena

The 100BON collection by Jean-Claude and Céline Ellena's Atelier Ellena offers refined perfumery that brings together two incredible scent writers for the first time.

Born of a friendship with Christophe Bombana, founder of 100BON, this collaboration reflects a common vision of common sense perfumery, where the ingredient can express itself freely. If perfume has long remained conceptual, an idealized accessory or an impersonal mask, today Jean-Claude and Céline Ellena wish to share a carnal, spontaneous and sensitive perfumery, inspired by their personal lives.

The 100BON collection by Atelier Ellena offers four-handed creations, father and daughter, through sober and sincere writing and an unwavering loyalty to fine French perfumery. They are completely free in their creative choices, and each fragrant story reflects their sensitivity, their impulses or their hearts.

The 100BON collection by Atelier Ellena dedicates this first part to DESIRE. An inescapable intrigue of perfumery, DESIRE has been flirting for more than a century with the language of seventh heaven… Jean-Claude and Céline Ellena publish this ode to DESIRE in three singular chapters. Three stories, rich in natural raw materials, to depict scenes of happy life, sometimes invoking past memories, or present intentions.

 

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Volume 1: Desire

CHAPTER I: AWAKENING TO SENSUALITY AND LIFE:

L'atelier Ellena opens this first chapter with a return to Jean-Claude Ellena's childhood in which he recounts the birth of an unsettling desire. An instinctive, stammering emotion, narrated by the association of White Musk and Jasmine

CHAPTER II: THE CHARM OF OUR LOVES:

The Ellena workshop summons the memory of a lost love. A passion for opposites staged by the alliance of the roots of Vetiver and Iris to remain still and always under the spell.

CHAPTER III: THE MYSTERY OF THE ORIGIN OF THE WORLD:

This final section gives pride of place to our avowed desires: a sensual parable highlighted by the interplay of tensegrity* which crystallizes the balance of power between Amber and Tonka Bean.

 

The 100BON collection by Atelier Ellena offers perfumes to which we attach long and passionately. Because to wear perfume is to go to meet yourself. It is to envisage an idyll which questions our emotions, made up of past memories and present intentions.

Entrusting a 100BON perfume by Atelier Ellena to your skin means first welcoming a desire, then agreeing to weave carnal ties, finally opening up to constancy without giving in to habits. A couple story, we are!

Portrait: Jean-claude & Celine Ellena

“We weigh each of our tests by hand in our workshop in Spéracèdes until we find the perfect balance between emotion and evidence. Thought after thought, drop after drop, the fragrant matter becomes, at our fingertips, our language tool to transcribe our imaginary perfumed stories »